About Us

How it all began

In 2004, car enthusiast Gary Wood bought his first Td5 powered Land Rover and was frustrated at the quality and range of tuning products available to enhance it’s modest performance. He set about making his mark, introducing old and proven techniques to modern diesel engine technology with one target: to increase performance without reducing the standard vehicle practicality.

Alive now has a large (and still growing) network of independent specialists who supply our tuning products and services to customers all across the world. Alive quickly built an industry leading reputation and the demand for Gary’s refined digital upgrade packages rapidly grew the business into what it is today.

What we do

Alive customise, build and refine the best that the automotive industry have to offer. Do you think your new car performs well? Pay us a visit and see what we can do…

We’re best known for our vast technical knowledge of the iconic and timeless Land Rover Defender, we specialise in making it a far more refined, capable and luxurious daily workhorse. Alive has its foundations firmly established as one of the most respected names for tuning of Land Rover and Range Rover vehicles worldwide.

Alongside our world famous digital tuning upgrades are our Alive developed tuning parts for road and race cars. If you already know what you’re looking for, we have a dedicated online shop where you can purchase everything you need online. If you need, or would prefer, some assistance please give us a call and one of our team will be happy to help or check out our Tuning FAQ at the bottom of this page.

We pride ourselves on our level of service and customer support and being at the end of the phone if ever you need our help or advice.


What our customers say

Alive Tuning have completely transformed my Range Rover. I thought it was good from new, but now its Great! Sharper, Smoother, Quieter, Faster, and its better on fuel.


Our customers like to write their thoughts on our testimonials section. Take a look for yourself, and see what our customers have to say about us…


Our reputation has taken us around the world, with both Alive built vehicles and Alive approved dealers spread across all corners of the globe. We regularly work with customers and companies outside of the UK, supplying our tuning products and producing bespoke built vehicles that deliver outstanding performance.


Discover how we can make your Land Rover feel Alive. Take a look at our FAQ area where our expert team have answered all the basics you need to know about our enhancement process and options. For your own tailor made tuning solution, give our team a call or drop us an email.
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